Isn’t it time you took charge of your business’s marketing? Click here to learn how you can get the phone ringing.
Online Reputation Marketing & Management Services – Orange County, CA
A big concern for many businesses is how to get customers to write positive reviews. Due to the large popularity of sites such as Yelp and Angie’s List, word-of-mouth advertising for the small-business owner can represent a long-lasting legacy, good or bad. When your customers can share their experiences and reviews online, the potential for exposure and increased revenue grows like wildfire.
According to the Harvard Business Review, online peer-to-peer reviews are powerful because they give customers a good sense of what it’s like to use your goods or services. Small-business owners can tout their services, but customers are more likely to believe other customers.
Positive Customer Reviews = More Business
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
– 73% of customers say positive reviews make them trust a business more.
– 70% consult reviews or ratings before purchasing.
– Only 12% of customers said they take no notice of online reviews.
Word of mouth remains the primary route for recommending a local business (72%)
– Facebook and Twitter are growing strongly as recommendation channels.