Search engine optimization plays a critical role on a website’s visibility online, which is the reason everyone is advised to embrace it. One of the reasons that make optimizing your web page or site for search engines important is the fact that, more than 80% of all internet users use search engines to find sites and services online. Unless your site is optimized for search engines and organic traffic, it would be almost impossible to find your target audience. While SEO has been around since the invention of the internet, optimization strategies and tricks have constantly been changing especially in the past five years. Internet marketers and site owners have to embrace these changes to remain in the game/relevant.
Every site owner wishes his/her pages could show up in the top pages of a search engine. This not only increases exposure and traffic but also helps build your reputation online. As long as you can keep up with the latest search engine optimization trends and tricks, then this shouldn’t be too much for you to do. Discussed below are some of the most recent SEO methods that you should adopt to optimize your site/page.
Make use of video content for marketing
Video content marketing started gaining popularity in 2015 and continues to do so today. Most people today prefer watching a video clip (either a how-to, or explainer video) before using a produce. With almost everyone having an internet enabled smartphone or tablet, watching videos has become the norm. More and more marketers are taking on video marketing to reach out to their target audience, as well as help improve their rankings on search engines. A small (say 10-second video clip) can attract thousands of visitors in traffic into your page. The more traffic your site gets, the higher the search engine rankings will be.
Mobile-ready pages receive more traffic today than sites designed for desktop access only. This is because more than 60% of the internet traffic today originates from handheld devices (smartphones, tablets, iPads, etc.). Most of these users only appreciate sites that are mobile ready and easy to use with their smart devices. Optimizing your website for mobile access, therefore, makes it easier for search engines to direct users your way.
Optimizing for social content
Social media controls more than 90% of the online traffic, which makes it the perfect platform to use for traffic. It wasn’t until recently that Google and other search engines started taking not of content from the social media such as Instagram, Twitter, Facebook, and LinkedIn among others. Publishing informative and valuable content on social media and making use of the hashtag feature can make an otherwise new site popular within a matter of hours. All you need to do is be creative enough when drafting these posts. Making it possible for users on social media to access your site without necessarily leaving their social accounts can also be a significant breakthrough for marketers.
Optimize for local audience
Registering your business or site on Google Places also makes it easier for search engines to find your site. It also makes it possible for audiences within the locality to find your store or site quickly. Optimizing your website for the local audience also helps search engines to find the page much faster, which increases chances of having it displayed on the top page of a search result. Targeting local audience first before moving to national or even international waters is therefore recommend.
Link building and content marketing
Search engines use specialized algorithms to identify quality content before displaying a result. The engine’s crawlers crawl sites in search for quality content for indexing, which makes it easier to deliver relevant results, fast. This is the reason you should ensure only high-quality and relevant content is published on your website. You also need your keywords weaved into the content neatly to make it possible for these search engines to pick them.
Link building has also changed remarkably over the last 5 years. Search engines today value deep links more, as they provide additional relevant information. This is the reason you too should consider making use of high quality and healthy links from blogs, press releases, social platforms, or even apps. As long as these links are healthy, your site should then receive more attention and possibly higher ranks.
Following the tips outlined above, and keeping an open eye on fresh developing trends on the same can make a difference on your site. You may also need an experienced person to handle these optimizations for you.