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The hard truth is, SEO has changed more in the last 12-months, than collectively over the past 12 years.
Since Google introduced the dreaded Penguin and Panda update, traditional SEO has become increasingly more difficult, more expensive, less dependable and far less predictable.
The reality of today’s penalty rich search environment is that an entire business can sink from a single bad link or offending page. Clients are afraid, agencies are afraid, your favorite SEO expert is afraid.
If your SEO efforts have flatlined, the time for mourning and wondering is most certainly over. Google has changed, the rules have changed and the game has changed forever. It’s done.
In fact, you would even be forgiven for thinking that SEO is, well dead.
However, what has sent so many clients and SEO agencies into crisis control, has also given rise to chance to leverage the greatest SEO opportunity in many years.
Today’s challenge is the extremely fine line between being aggressive enough to secure a top ranking, and getting a site tanked by going a step too far.
If you’re looking for a truly effective search marketing campaign that will not only deliver measurable returns but will do so in the short, medium and long term, get in touch as we would be only so happy to discuss your options.