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Repair and Management of Your Online Reputation. Google now scores local businesses based on their online reputation. Reviews and comments in social media, directory and review sites are used to give you a score based on an average of scores that Google finds around the web. Since the Google Penguin update, your online reputation is increasingly important and will affect your website’s ranking.
One of the most important ways to optimise your Google+ page and be found in the top 7 local business listings at the top of the first page is to have good reviews and ratings from real people. Be careful not to spam these or make them up, it is very easy to see when a business writes their own reviews.
Tips and information regarding online reputation management and repair.