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Video marketing is one of the latest trends to promote a business and help it to grow – and the trend is only going to increase in speed and strength. All companies large and small should think about video marketing as a part of their future campaigns – video content is shared more than all other types of online content so if you get it right it will soon be spreading your message across the world. To put it simply, if you don’t use video marketing you are getting left behind.
Don’t be tempted to make long videos which go on . . . and on . . . and on.
Instagram has proved that this is entirely unnecessary – short 15 second bursts of quality video content can get the message across effectively and easily. This type of video is so easy to share.
When you are planning your video marketing campaign and speaking with a video marketing company there are a few things to bear in mind:
* Rather just one stand alone video think about making a series to get your message across – keep your clients wanting more
* Speak to your customers and ask them what things they would find most useful in your video content
* Keep an eye on your viewer stats regularly
* Don’t rush into things – take it slowly and get it right
And a few things to avoid:
* Auto play video on the landing page of a website can be extremely annoying and a big turn off – so don’t do it
* Only use your real boss if he is an on-screen natural – even if you are the boss
* Don’t drone on and on and on . . . keep it snappy and to the point
Video marketing companies really can help your business to thrive.
See what Wikipedia has to say about video advertising