Keeping it Real – Social Branding on the Semantic Web | Engagement Broadcast

Isn’t it time you took charge of your business’s marketing? .

Social Branding on the Semantic Web

How do you Humanize your business…Or conduct Human 2 Human business… as a BRAND?

You may have noticed a conversation buzzing around the business world about this.

Besides sounding hipster and trendy, what does that really mean? How / why do we have to change? Why would a business take such a risk? Where would we even begin?

These are just a few of the questions we want to discuss during this Engagement Broadcast Event. We’ve asked two of the most respected personal brands in Google+ to join a discussion with us about Humanizing your business and Keeping it real. Both have recently published articles on the topic.

+Mark Traphagen’s recent publish on the +Moz Blog about why brands need to be represented by real people, focuses on the importance of personal branding for businesses. As an authority on Authorship, Traphagen takes a deep dive into why a personal brand is the best way to market your business today and how social brands are humanizing themselves, encouraging conversation, and using social media effectively (

+David Amerland also recently wrote an article about how “Keeping It Real” is the next thing in marketing. As the Semantic Search guy, in this +Plus Your Business! article Amerland ties humanizing your business to semantic search, forcing businesses to have real conversations with real people to contextualize their keyword space and establish authority (

Traphagen and Amerland are talking about the same thing… But what does Keeping it Real truly mean?

That’s what we’re here to find out. This 1 hour show will consist of a 30 minute Q&A with host +Alexandra Riecke-Gonzales followed by a 30 minute session featuring the best audience questions. The first 30 minutes will establish a foundation for exactly what we’re talking about: Social branding, personal branding, brand identity, and how the semantic web makes it all necessary. But then it’s your turn to ask the questions that are really bothering you about this topic. Already have one on your mind? Start asking your questions right now using #humanxperience . Just remember, keep it real.

Don’t forget to help us get the word out and share the event with others! Also, please feel free to leave a comment on the YouTube or Google+ event page or tweet us at @TheSocialBizCo with #humanxperience

Don’t forget to subscribe to the SEOWiSE YouTube channel above because we want you in ALL of our conversations… You know you want to!

If you’re interested in learning more about engagement broadcasting head on over to