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How to Manage your Business Online Reputation : http://www.webcide.com/#!free-online-reputation-management-/c21ee . business reputation management . Corporate Online Reputation Management . 2/3 of people are more likely to buy from a company if they read positive comments about it online. ½ of people are less likely to buy from a company if they read negative comments about it online. It takes 12 positive reviews to make up for one 1 negative review.
Yes, it’s true.
Other people’s opinions about your business really DO matter.
Integrating Reputation Management into Your Company’s Marketing Plan here are three pillars to an effective reputation management campaign:
Creating consistent online directory listings
Inconsistent directory listings can be extremely damaging to your business’s online visibility. Let’s think about it- imagine a potential customer is looking for a contractor in their local area but they are finding your business’s contact information inconsistent. In that case,they are most likely going to move onto one of your competitors that have easy-to-find,consistent information and you have just lost new business.
Find where you are listed, self publish your company into the top directories and ensure your listing information (including your location) is correct.
Developing a robust social media presence
Social media is where your customers are and that means you need to be there, too. At a minimum, you should be active on Facebook, but to get the best results, include multiple social media platforms into your marketing plan.
Use these powerful mediums to engage your customers, solicit responses and promote content from your business’s website including- testimonials, blogs, contests, and promotions.
Monitoring and responding to reviews
Positive reviews should ALWAYS be shared on social media. Not doing so is a waste of powerful marketing material that could get your contractor business high quality leads!
Even negative reviews can give you an opportunity to change the public’s perception of you.
Make sure you respond to EVERY negative review. The longer you wait to respond, the more likely it is to damage your reputation. Consider this—for every negative comment you receive, it takes 12 positive ones to outweigh it in the eyes of consumers.
Being proactive in your marketing plan will allow you to control your reputation rather than let your reputation control you !
Keeping your listings clean is critical to managing search results, your ability to be found by potential customers, and your overall reputation.