How Do You Really Get Web Design Clients? – #EspressoMonday Nr.7

Isn’t it time you took charge of your business’s marketing? .

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Clients and Coffee

This a special #EspressoMonday Episode because instead of three, we are going in-depth with only one question – how to get more clients – which is often the concern of every freelance designer/developer, who runs his web design business. If you are wondering how to do it and where to look for, all you need to do is a cup of coffee and a few minutes of your time.

I have observed that projects, especially on Elance and Freelancer, have become a bidding war where 99% of projects goes to those who bid the lowest. On the other hand, big agencies are getting big projects worth ,000-,000, even ,000 – 0,000-worth projects. Where do I look for these? What other sources would you suggest?
Is Web Design Becoming All About Bidding Wars – Cheap Web Design?

It is a fact that job search sites, like Elance, Freelancer, and PeopleperHour, are built for bidding wars and the clients that go there are looking for cheap web design providers because they also want to save as much money as they can. As a freelance web designer, it might be the most logical step to do and the best place to look for clients quickly. However, you should not even be there in the first place. You should never be involved in that kind of race, which is a race for the bottom because YOU are WORTH more than what is offered in these sites.

There are alternative quality job search sites appearing like AwesomeWeb (our own creation) and, which focuses on finding quality designers and attracting higher level clients, who look for quality work.

For web design agencies that have the power to charge ,000+ for a certain project are agencies that are full of web design experts, coding professionals with various skills, and years of experience. Clients, on the other hand, are interested how many people will actually work in a project. They want to know the different kinds of skills and expertise that would go into it and they are willing to pay more.

As an individual freelancer web designer, however, you should hit the middle ground which is between ,000 and ,000 per project. In fact, this should be how much you as a web designer should charge per project. How do you do this or how do you even begin? Here’s a three-step formula how to start looking for more higher paying clients and charging what you are worth for.

1. You have to be READY to be worth the money you are asking for.

2. Find out who makes the decisions and controls the budget.

3. Grab their attention – find the way to stand out from the crowd between other web designers.

4. Repetitive appearance matters instead of a single effort.

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