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When it comes to search engine optimization, you need to use a reliable company that has updated their strategies for the current algorithms, since if you use methods that worked a few years ago then you are likely to get penalized in today’s SEO landscape.
You should ensure that you more focus is spent on on-site-optimization rather than link building. Yes link building is important, but you need less links if you make sure that you create high quality content with the visitor in mind.
If you add text, videos, images and even audios to your blog posts and pages then you are likely to see your target audience spend longer on your website and this will increase time on site, reducing bounce rate, which is the amount of time it takes a visitor to leave your website.
Bounce rate is just one of the many measurements Google and other search engines monitor and track, to ensure they put the best content at the top of their search results.
Check out more about how to hire a high quality SEO provider then read this blog post: